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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 6 Concept Discussion

Week 6 Concept Discussion

Q Pricing is one of the most important, yet difficult, aspects for a business. How do you set your prices? For this discussion, I want you to set the price of this flower arrangement. It has 24 purple mums, 16 orange mums. 16 mini red mums, 10 un-bloomed green mums, one pink rose, 5 birthday candles, on a plastic stand. Cost of Packaging is $9.78. You will need to determine price of flowers as they will vary depending on your pricing strategy. Standard delivery is $10. What other facts do we need to know before you can even think about pricing? Start your posts with clearly stating the textbook pricing strategy you are using. Be sure to arrive at a price that makes sense to the declared strategy. (Hint: You can't be the highest quality and the lowest priced; that doesn't fit a strategy) First, watch this short videoLinkLinks to an external site. Be sure to include the following 1. Segment and choose a target market. Explain why this is the market and why the other ones are not. 2. Use one of the pricing strategies discussed in the textbook. 3. Explain why and how you arrived at your price 4. Explain how your target market will react to the price and why. This must be based on what you learned about consumer behavior not just an opinion. In other words, you cannot simply price the arrangement at $9.99 and target low income and say they will by it because that's all they can afford. That is opinion. 5. Include detail about the research conducted to arrive at the price - you cannot set price in a void. it must be founded in research. Post your original post by Wednesday night at midnight. This rubric will be used to grade each week. discussionboard_rubric.docx Actions • Read all other student's postings as the week progresses and return to the thread to respond to the comments of your classmates. Remember to address other students by name if you are responding to them directly. Please begin your discussions by Wednesday of this week. You must respond to a minimum of 3 peers with value added comments by Sunday at midnight CST.

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My target market will be based on the behavioral aspect. I will mainly target the youth in this segment. I will target the youth because believe more in the gifting strategy than the other age groups. A bouquet of flowers is considered to be a safe option when they are in a dilemma. The pricing strategy which I will use in this case is the cost plus pricing strategy. This is considered to be one of the simplest forms of pricing strategy as a certain percentage is added to the cost of production. The pricing of the bouquet needs to be done in such a manner so that it is affordable to everybody.